RSRR, “right swipe received ratio”, is the share of people who see your profile and swipe right. Tinder has never published one for any member. What Tinder says in its own words about ranking you, judging your photos and tailoring what it sells you, and how to make it answer for the data it holds on you.
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Tinder has never published a number for how much you are wanted. The idea has a name anyway: RSRR, “right swipe received ratio”, the share of people who are shown your profile and swipe right. If 1,000 people see you and 80 like you, that ratio is 8%. The question people keep asking is whether Tinder keeps a number like that on them, whether it is used to decide who sees them and what they are sold, and whether they can see it.
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Every Tinder statement on this page is quoted from Tinder’s own help centre or privacy policy, read on 22 October, and linked where it is used. Where Tinder has not said something, we say so rather than guess.
The term describes a received-likes measure: likes in, divided by times shown. Tinder does not use the phrase RSRR anywhere we can find, and it retired the best-known public version of the idea years ago. In its help-centre article Powering Tinder: The Method Behind Our Matching, Tinder says the old “Elo score” is “old news at Tinder. It’s an outdated measure and our cutting-edge technology no longer relies on it.”
What replaced it, in Tinder’s words, is “a dynamic system that continuously factors in how you’re engaging with others on Tinder through Likes, Nopes, and what’s on users’ profiles.” The same article says Tinder is “constantly honing the potential matches users see based on how often their profile - and all profiles in their area - are Liked or Noped.”
So Tinder confirms that how often you are liked and noped shapes who sees you. It does not say whether that is stored as a single number, what it is called, or how much weight it carries. Those are exactly the things a formal request can ask for.
We work out which routes are actually open to you, write the appeal where the app gives you a box for one, and file the routes outside the app in your name, the first inside 48 hours. We never ask for your password. Intake first, payment after.
Get my case built - $149Between the matching article and the profiling section of Tinder’s Privacy FAQs, Tinder names these inputs.
| Input | Tinder’s words |
|---|---|
| Activity | “the most important part of our algorithm”: “We prioritize potential matches who are active, and active at the same time” |
| Likes and nopes | “how often their profile - and all profiles in their area - are Liked or Noped” |
| Photos | “We use anonymized cues from photos to help tailor recommendations. We’ll suggest profiles with similar photos to ones members have Liked before, and show their profiles to more people who have Liked members with photos similar to their own” |
| What you tell it | Location, age, gender, distance and gender preferences, plus “interests and lifestyle descriptions” |
| Offers | Profiling “to show you ads and offers that may be of interest to you ... We also use information about you to deliver offers and discounts tailored to your profile” |
| Safety | Profiling “as part of our moderation efforts”, which “may lead to suspension or account closure” |
And what Tinder says it leaves out: “Social factors such as race, ethnicity, income and religion do not play any role in our algorithm.” The matching article adds: “Our algorithm doesn’t track social status, religion or ethnicity.”
Two points are worth holding together. Tinder says it does not feed race or ethnicity into ranking. It also says it learns from photos and from who likes whom. A system that learns from millions of swipes can absorb the preferences of the people swiping without being told to look at anything in particular. Tinder has not published data on whether outcomes differ, so nobody outside it can check.
Tinder runs two photo features, and they treat your camera roll differently.
| Feature | What Tinder says happens to your photos |
|---|---|
| Photo Selector | “Operates entirely on your device.” It picks photos “based on what we’ve learned makes for a good profile photo like lighting, composition, and more”, and filters out group photos and photos “that appear to violate our Terms”. “Tinder doesn’t collect or access any photos from your camera roll ... Tinder only collects the photos you ultimately choose to upload” |
| Photo-based suggestions, in some markets | The scan starts on the device, then “some of your photos are temporarily uploaded to Tinder’s servers and shared with our AI technology provider to help identify themes and patterns in your photos.” Suggestions rest on “what kinds of photos tend to perform well”, and the insights are used “to help Tinder personalize your experience and better connect you with others” |
In plain terms: Tinder has a model of which photos “perform well”, and in some markets photos and the insights drawn from them reach Tinder’s servers and a third-party AI provider. Tinder does not say what scores, if any, are kept against each photo. The help pages say biometric data stays on the device.

The commonest version of the question is not about a ban. It is a profile that had matches every day for a week or two, then nothing, and a steady push to pay. Tinder’s own article says activity, likes and nopes move you up or down, so a quiet stretch is not on its own proof of a penalty.
Our Tinder shadowban guide separates the ordinary causes from the ones worth acting on, and the free shadowban test checks yours in a few minutes. Your data download shows the exact day your matches stopped, and if it shows a hard stop on a single day, the access request below is how you ask Tinder why.
The case check is free and takes two minutes. It tells you which routes are open on your ban, including the cases where it tells you not to pay anyone.
There are two levels, and most people stop at the first.
Tinder’s help article says an active user, or “a user who’s been banned or suspended”, can use the Download My Data tool:
Tinder says the file “may include” eight categories, among them swipe and match activity, purchase and subscription information, and usage and technical data. It is worth having, and our guide to reading your Tinder data export shows how to find the day your matches stopped. What it does not contain is any score, flag or ranking. Tinder says much of the download is information “largely already available to you through the app”.
Article 15 of the GDPR gives you the right to a copy of all the personal data a company holds on you, not just what its download tool exports, plus the purposes it uses it for, who it shares it with, and “the existence of automated decision-making, including profiling ... and ... meaningful information about the logic involved”. The UK GDPR has the same article. Tinder’s controller for the EEA, the UK and Switzerland is MTCH Technology Services Limited in Dublin, so its lead regulator is the Irish Data Protection Commission.
On 27 February 2025, in Dun & Bradstreet Austria (C-203/22), the Court of Justice of the EU said what “meaningful information about the logic involved” means: an explanation of “the procedure and principles actually applied” to a person’s data, and “the complexity of the operations” does not excuse a company from giving it. Where a company says the answer is a trade secret, it must give the information to the regulator or court to weigh.
A request that gets more than the download asks for things by name:
Tinder must answer within one month, extendable by two further months for complex requests if it tells you why within the first month (Article 12(3)). In California, the CCPA gives a business 45 days. If you are banned and cannot log in, the help article points to Tinder’s privacy request form under “I have another question about my data”, and our page on getting your Tinder data after a ban covers that route step by step.

Two cautions. Do not ask for erasure at the same time: it destroys the record you are asking about. And expect Tinder to withhold some of it as other users’ data or trade secret; the February 2025 ruling is what you cite in reply.
The same question is asked about Hinge and Bumble. Neither publishes a score for members, and we will not guess at their internals. The access right is the same: Hinge is a Match Group brand under the same EU law, and Bumble is bound by it too. If you were banned, start with why Hinge bans people or how to get unbanned from Bumble.
The Data Route ($149) is the access request done properly, in your name, under a signed authority.
For a banned account, the access request is the route that worked in our case study: we had a Tinder ban lifted 31 days after our access request. The decision always belongs to Tinder. We never ask for your password. Start with the Data Route, or the free check if you are not sure which route fits.
“Right swipe received ratio”: the share of people shown your profile who swipe right. Tinder does not use the term in public. Its help centre does say it ranks profiles on “how often their profile ... are Liked or Noped”.
Tinder says it ranks potential matches on activity, location, preferences, photo similarity and how often profiles are liked or noped, and that the old Elo score is “an outdated measure”. It does not publish a score for any member. A formal access request is how you ask for any score held on you.
Tinder says “race, ethnicity, income and religion do not play any role in our algorithm”. It also says it learns from photos and from who likes whom. Tinder has not published data on whether outcomes differ by skin tone.
Tinder says Photo Selector runs “entirely on your device” and collects only the photos you choose to upload. Its separate photo-based suggestions feature, offered in some markets, temporarily uploads “some of your photos” to Tinder’s servers and its “AI technology provider”. Both are opt-in.
Use Download My Data in Tinder’s Manage My Account tool for the basic file. For scores, flags and the logic behind them, send a formal Article 15 access request to Tinder’s Data Protection Officer. Tinder must answer within one month in the EU and UK.
Yes. Tinder’s help centre says “a user who’s been banned or suspended” can use Download My Data, and anyone who cannot log in can use the privacy request form under “I have another question about my data”.
Written by the case team at AppealMyBan - the same team that drafts the appeals. Banned for years, built this out of the frustration.